SEO mistakes
For a newbie, SEO might seem a little too simple at times. There are bound to be blunders that might backfire your initial expectations, and after reading this article, hopefully these mistakes will never be repeated.
• Not having a < title > for the webpage
When a user searches for some information on a search engine, they usually have a choice of which link to click. Users would scan through the titles and have a clear first impression of your site on their mind. A boring title will most likely be ignored. Apparently the title tag is an important part of your site. Search engines do display the subject in the title tag. Not having a title tag will be harmful to the ranking of your website. Also, title tags such as ‘welcome to my site’ or ‘my world’ which are irrelevant are suicidal towards gaining a good rank. It is vital to have a title that truly reflects your site. However, try not to have a title that is too long, as there is a limit that most search engines can abridge to. Of course, not having a title is even worse.
• Irrelevant keywords
There is a case of too much keywords that are unrelated to your site. For example, sites about selling carpeting equipment with keywords like “David Beckham”. Sure, tons of individuals that are searching for David Beckham will end up at the site, just to realise there is not connection with “David Beckham”. Nothing is gain from such traffic. On the other hand, having the right keywords can be essential to bring in more potential customers. Make sure that the keyword used is specific and it gives an overall picture to the whole site.
• Having too much graphics
Beginners often like to include a lot of pictorial content, sometimes even flash animation. To include vast number of graphics or even flash animations can do one’s site no good. It might look pleasing to a human eye, but means nothing to a search engine. The search engines regrettably are not able to index content or navigation that is embedded in a flash file. A huge quantity of pictures will also not help your site’s ranking at all. For another simple reason, the site might take nearly forever to load. It is a lot wiser to have more keyword content than having a page flooded with graphics.
• Not enough links
If your site has a very limited amount of ingoing and outgoing links, chances are your traffic can be extremely limited. The best way to do this is to exchange links with other sites. Links on other websites to your own plays an important part to increase your page rank of search engines. However, it is also important to have links that are from good quality sites instead of low quality and banned sites. If not it will not contribute much worth to your site.
These are the common mistakes that most beginners will make. Note that there are a lot more faults out there to avoid. Remember, good SEO is important to have good site traffic.