Cross Linking

Here site A put a link to site B and vie versa and the reason fro doing this is to provide information to visitors on what more they can read up. However, it is also used as a means of promoting link popularity wherein site links to each other so that their ranking in search results increases and they have higher position in search listings. The sites can be owned by the same person or they may be related sites.

Related posts:

1. Back links
2. Gateway Page
3. Crawl
4. Dead Link
5. Anchor Text
6. Cost Per Action (CPA)
7. FFA
8. Click Tracking
9. Cost Per Click (CPC)
10. Click Through