Black Hat SEO
October 23rd, 2008This is a term used to denote a set of search engine optimization techniques, considered unethical and that which should not be used as part of the search engine optimization process. Practices like this include cloaking, doorway pages, and invisible text. It is a bit of a controversial term with people arguing that black hat SEO is nothing more than content creation, while search engines penalize it as it is contrary to their guidelines. Google puts out the Google Death Penalty to it.
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