Anchor Text

In a text based link, anchor text is the set of words that the users click to take the link. These words are made up based on the nature of the site or page to which it links. The anchor text put into a site must be very relevant to user searches and pertaining to the content put in the site to which it is linking.

Related posts:

1. Alt Text
2. Dynamic Page
3. Body copy
4. Back links
5. Dead Link
6. Database-driven
7. AdSense
8. AllTheWeb
9. Filter Word
10. Cross Linking