Alt Text

It is a short form for Alternative text. This is text displayed when a user hovers over an image on a site. In case of images which serve as links the Alt Text for such image links work similarly to anchor texts and are given the same level of importance as anchor texts.

Related posts:

1. Anchor Text
2. Alt Attribute
3. Alt Tags
4. Back links
5. Dead Link
6. FFA
7. Clickthrough Rate
8. ASP
9. AJAX
10. Description