Adwords

This is Google’s program for its cost per lick ad campaign. The position of an ad in paid search results in based on two factors – the ads click through rate and the advertiser’s bid. In addition to this Google also considered the relevance o and quality of the site landing page. If all these factors put together go well, the site comes up on top of the search results.

Related posts:

1. Cost Per Action (CPA)
2. Cost Per Thousand (CPM)
3. Black Hat SEO
4. Google Labs
5. Google bombing
6. Google Everflux
7. Cost Per Click (CPC)
8. Google
9. Bridge Page
10. Bait and Switch