{SEO Blog @ TheSEOWorld}

Social media marketing makes use of social media or media through which people communicate and exchange as means of promoting business products and sere the reason why such communication means are used is basically heir popularity and the ability of such means through their inherent features to build a direct rapport with customer. Customers can send feedback which can be incorporated into the business chain for improvisations ad enhancements on exiting product and service offerings.

The tool through which social media marketing works is the internet. In other words it uses various social media available in the internet as promotional tools. It includes methods such as Search Engine Marketing and Viral Marketing.

Search engine marketing focus on promotion business by gaining popularity through high search engine rankings, through keyword rich content, link popularity and submission to web directories, while viral marketing seeks to gain high traffic or attention from internet users through media such as Blogs, Ezine, Website Content, press releases, Forum posting and so on. The aim of both methods is to use the power of the internet to gain more customers to a business. Offering them unique content through various means and ensuring that a siteturns up in relevant searches is what they seek to do to achieve their objective of building a customer base.

There are several benefits to using social media marketing as a way of promoting your business.

• The main tool that is sued in social media marketing is your website. Your site will be made search engine friendly so that search engine spiders index it. This will in turn bring it up in relevant searches and thereby bring in targeted audience to your site.
• You site will be promoted to social marketing means such as blogs, ezines, press releases, and forums so that people who use them will be able to access your site for further details based on the articles you post here. These articles will be keyword padded so that search engine will pick them up in relevant searches.
• You will be able to enhance your customer base using the power of the internet the internet is bow a widely used means of communication and access people through the internet as a quicker way of gaining attention of your target audience.
• Social media marketing methods are inexpensive. You can gain access to a global audience and if you were to promote your business the through traditional marketing methods you would have to spend heavily. Social media marketing relieves you of all this and puts you directly cross to your customers through means such as blogs an forums, here you can see their comments and opions as well.
• Through social media marketing you can enhance your brand image. Various means such as blogs, enewsletres, ezine articles and so on will bring out your marketing message to targeted audience. The more you make an impression with your targeted audience the quicker you can get the word around on your product and service offerings.

Blogging is where you post regular entries into a site, which can be read by others who can leave their comments. It is an excellent internet marketing technique, wherein you can offer your expertise on a particular product or service niche and doing this really helps you to capture the attention of visitors. The blog will in turn have a link to your site where visitors can gain further details and are provided with an opportunity of purchasing a product or service that they are interested about taking up.

Blogs which are search engine optimized can really tune visitors and bring in traffic. Traffic coming to your blog, will most definitely click the link to your site for further details. Such traffic can be qualified leads who are interested in taking up what you have to offer.

Advantages of using Blogs

Blogs are easy to start and maintain. All you have to do is create a blog account and make regular posts to it. You decide the blog layout through templates provide to you. Each post that you make has it’s own URL. Blogs are a very powerful means of having direct interaction with your customers and you can se their comments being posted in your blog. Their opinions and feedback can be used to further innovative on your product and service offerings.

Blog space is basically unlimited. You can make as many posts as you like. You cn also load as many number of videos and images to your blog.

However, it’s important to understand that blogging is not just writing articles and posting them into blogs. Blog articles must be well-written and padded with appropriate keywords so that search engine spiders will find them and index them. This helps the blog to come up in search engine results and in turn achieve higher page ranking by which those seeking information can access it faster.

When you make regular updates to your blog, you gain attention of search engine spiders as spiders are always looking towards new content or indexing. The more your blog gets indexed, the more search engine can tune to it in searh queries and blogs eventually point to your site, which means they drive traffic towards your site.

Blogs are a source of free one-way links to your site. If you have a well-organized and regularly updated blog, it can bring in target audience who are looking for information to the blog and a link from the blog to your site an lead them to your site for further action.

The biggest advantage is blogging is that it is a free promotion tool that is quickly accessible over the internet. You don’t have to pay any money for blogging to anyone. You just have to create a blog account and through careful use of keywords you can gain attention of search engine and then let them do the marketing for you by placing you on top of sear results and giving you a high page rank.

Sitelinks are some additional links which are shown below the main website URL which are automatically assigned by Google and you dont have any option to assign you own selected Sitelinks but you do have a option to Block them in order to make sure Google assigns new links under the Sitelinks feature.

Recently i did some changes to this website and many URL were broken because i had removed some articles and the links which were all giving a error page, hence having these links under the Sitelinks meant nothing because they would lead the visitors to pages which didn't exist. The only solution left was to Block these links and make sure Google removes them as soon as possible.

When you do a Sitelinks search for TheSEOWorld in Google then you will find the following results which you can see in the screenshot, and i had to create a account in Webmaster Tools in order to get started with the Blocking process.

From the above listed 6 links , 5 were not working now and i wanted to get them blocked to make sure its fixed as soon as possible. Here is the process for the same :

• Login to Google Webmaster Tools Account.
• Go to your Website Dashboard and move to the Links > Sitelinks section for the list of Sitelinks generated dynamically by Google.
• Click on [Block] next to the Links in order to block them, which is generally blocked for 90 days. You can again Click on [unblock] in order to include the link in the search results.

Pageboss seems to be a excellent tool which offers you with the ultimate information you can find at once in a single page because its a Ajax based online Website Analyzer with the whole lot of information. The moment you enter your website and click on Analyze you will get the information on the website starting with the general website information like Website Title, Site Owner, Country, IP Address, Website Creation Date, Checking for Sitemap.xml & Robots.txt.

Other Website Stats offered :
PageRank
Backlinks
Indexed Pages
Directory
Trends
Analytics
Bot's Last Visit
Yahoo Buzz
Alexa Rank
Netcraft Rank
DMOZ Record
Technorati Rank & Backlinks
Delicious Links
Quantcast
Twitter Tweets

Just check out this awesome tool and bookmark it if you are looking for complete website SEO related stats.

Link Popularity Services aim to bring in more site traffic through links exchanging, whereby sites put each other’s links in their respective sites or by placing links to a site in Ezines, blogs and important web directories that people will search for information. The more the number of links that come to a site from other sites, the higher the site’s reputation with important search engines and the higher its page rank. Link Popularity services come under the broad category of search engine optimization services.

When you start out with your site, your will be new and will have to build it’s link popularity. Here is a look at how this can be done:

Reciprocal Link Exchange : This can be done by searching link exchange directories in which you can find sites which are interested in exchanging links with other sites. You need to either send them a mail requesting your site’s link to be put into their site else you need to fill out a link request form placed in the link page of their site in which you provide all details pertaining to your site. Using this information the site from which you have made a request will add a link to your site.

Linking through EZines : Writing articles for EZines is a good way to build link popularity. You can offer your expertise on your product or service niche in your article and at the end of it place a link to your site, so that the readers can find more details or take up your product or services. Ensure to write keyword rich articles, so that people searching for information on the topic you have written about are sure to find it.

Submit to web directories : Submit your site to web directories, and get listed in them so that those searching for information through them can locate your site. Search engines offer better rankings for sites placed into directories. Look into DMOZ.org directory and directories of Yahoo! and Google.

Create Blogs : Writing blogs has really caught up with everyone now-a-days. Write interesting and keyword rich articles in your blog and add a link in your blog to your site. Submit your blog to web directories and have it syndicated via RSS to make it popular and in turn enhance the popularity of your site.

Post to relevant forums : Forums are frequently indexed by search engines. These are places where hot information exchange takes place. Make posts to forums that are relevant to your business and place a link next to your signature that will take a reader to your site.

Benefits of Link Popularity Services :
You can do the above mentioned activities yourself or you can get it done by people offering them as professional services. There are several benefits to link popularity building services.

1. You care able to access a wide audience, most importantly a global audience. As the number of links coming to your site increase, it gets a higher page rank, which means more traffic to your site. Such traffic will come from all areas and it is not restricted to your local area.
2. Low cost in business promotion. Link popularity services will promote your business without any of the costs associated with traditional advertising, marketing and promotions means. You are not going pay anything for filling up link forms or writing blogs.
3. Get high page ranks and let the search engine do all the promotional work for you. Link popularity services increase your site’s rankings in popular search engine. You can use them to spread the word around on your latest product and service offerings.
4. Link popularity aims to build your business and promote it by brining in more traffic to your site and more sales or business towards your company. You should see positive results in terms of sales and customer base by using it.

Link popularity is not just about placing links in areas where your site will be indexed by search engine spiders, it is also important to have high quality content in your site so that other sites will want to link to your site. Sites with duplicate content are not considered a relevant by search engines.

Organic SEO ranking services or techniques strive to achieve higher ranking in search engine results.

Purpose of Organic SEO
The aim of Organic SEO techniques is to bring in more of your targeted audience to what they are searching for, by quickly reaching out to them and grabbing heir attention. In the internet world, gaining attention means getting a high page ranks with important search engines. This can be achieved only by making your site search engine friendly so that it is visible to them.

How to achieve Organic SEO
Making your site search engine friendly involves a whole list of activities the most important of which is having a keyword rich content which is high quality and at the same time original placed in your site. Do some research on the keywords that you want to use in your site. These keywords must be what people are most likely to use when looking for your products or services. Next, spread these keywords across your site’s content. Have about two to three keywords per web page in your site. Place appropriate keywords in the page title, headings, sub heading and meta tags. This will bring in the attention of search engine spiders and they will index your site, so that it turns up during relevant searches.

Relevant keywords must be placed in a seamless manner into site contents. It will not be obvious to the reader that keywords have been incorporated into the content, but to the search engine spiders, the site’s content with its relevant keywords will be picked up by them during indexing and in turn displayed in the top ten rankings in search results. If you have a keyword rich site, it becomes search engine friendly. Your site receives higher rankings in major search engines like Google, Yahoo, and MSN.

Those looking towards the products and service that you offer, will quickly find your site as a result of high rakings and taking up what you have to offer. In other words, by getting across faster to those who are searching for your product or service niche, you are able to capture the attention of serious prospective customer instead of just casual visitors. Such people are more likely to act upon what is put up in your site. This means more qualified sale leads and more business for your company.

In addition to keywords padding for site content, you need to have one-way back links to your site. This can be done in many ways. You can write press releases, Ezine articles or blog articles and have a link placed at the bottom of the article which leads back to your site. Once again you need to put in keyword rich and engaging original content in these areas, so that will feel induced to click your site link for further details. Such people belong to your targeted audience are very likely to act I upon the information to out in your site thereby triggering off buying events. You can submit your site to directories and the more the number of relevant directories that you submit, the more your site is indexed by spiders, which means higher page rakings in search results. Doing all this will gain your site more traffic, which will in turn bring your company across to a wider audience than you could have imagined.

Through Organic SEO techniques, you just have to make your site search engine friendly and then let the search engine do the rest of the work for you, in bringing interested people to your site.

Do you want all the Search Engine related information of a website in your finger tips? Then its time you should install the SEO Quake Firefox Add-on which can be directly downloaded & installed from your browser under Tools>Add-ons. Once you install it you have the option to either go for Toolbar or normal bar mode following with a option to show all the stats in horizontal or vertical mode.

You get a list of information using this Addon which can be really helpful when you are researching on a website or when you are looking to get a link from a website. Using this tool you can find if the website you are visiting is indexed in the search engine or not, with the total number of backlinks it has reported by different search engines and lot more information.

I did a quick stats check up for Global Internet Index to find out the total backlinks and other information which a search engine optimizer would normally require and here is a screenshot of all the information which was given in the vertical format toolbar.

The first part is the PR[Page Rank] of the website followed by I[Indexed Pages] in Google Search Engine which is currently 1,54,000 Pages followed by L[In Bound Links] to the specified page. LD[Links to Domain] is the option which shows the total backlinks to the root domain name reported by Yahoo Search Engine. The Msn logo I shows the total number of Indexed pages in MSN/Live Search Engine.

Alexa Rank of the website followed the age of the website as per archive.org which indexes all the websites from the day they are born. You can track down all the information of the website from the history pages using this tool. There are many other options which can be very useful to the website owners and search engine researchers who want to get complete information. Other info shown in this bar are whois information from domaintools.com, check for robots.txt file if its hosted on the website or not, checking if the sitemap would be available or not along with keyword density.

Do you want to find the number of times the most important keywords are posted in a web page? This can help you to find the keyword weight and also the position for that specific keyword which is the value of the different occurrences of the word in the document.

Get KGen firefox Add-on directly from Tools-Add-ons section in your firefox browser and install it. You can view the Keyword Generator Report under the sidebar from View>Sidebar>KGen.

You need to open the website which you want to scan and find out what are the most important keywords on it and whats the keyword density, though in this latest search engine algorithms these old methods of researching on competitors websites using keyword analysis does not help much but still you can make sure of this stuff and give a try.

You also get a Keywords Cloud to find out the most used keywords in the selected webpage and a report with the Tag's weight like h1,h2,h3,h4,title,strong and so on based on which you can optimize you own website in order to make sure you also have similar stuff on your website.

Directory Submission services come under the broad perspective of search engine optimization services, whereby your site is submitted for listing in directories, which are indexed by search engine spiders. This enables your site to come up amongst the top ten listings in a search result. Those offering directory submissions services will carry out the task of submitting your site to relevant directories and handling all the formalities associated with it. Directory submission can be a time consuming task and taking up such services enables you to spend your time in other areas requiring your attention.

Directory submission services require that the site being submitted to a particular directory, follow all the rules and regulations set by the directory for getting a listing. There will be a waiting period as the site being submitted is being considered by those who look into these matters. Once a site is listed in the directory, it is available for search engines and for visitors trying to seek information.

Advantages of Directory Submission services :

The foremost requirement in doing business through the internet is to get site traffic. Adopting strategies that help to bring this about is what is going to get an internet business up and going. Directory submission services are one such strategy and it offers several benefits.

Directory submission services are powerful promotional tools that get the attention of search engine spiders towards a site. The site is thus indexed and will turn up in search results.

The more the number of directories to which you submit your site, the more times spiders will index you site, which means higher page rankings in search results. This means targeted audience will find their way quickly to your site as their search results will show your site listed in the top ten rankings.

Visitors looking into directories for information are ones seriously seeking information on your product or service niche. How short to make their search and direct them to your site by achieving a high page rank using web directories is directly proportional to how much you increase your site’s chances of being viewed by them. These are serious visitors who are specifically looking for the products or services that you have to offer and are more likely to take up what you display in your site. They will also spread the word around on your company’s offering and this in turn will bring more interested people towards buying or taking up your products or services.

Being listed into directories gets you noticed by other sites. They can see your listing and may want to have reciprocal link exchanges with you. This means more links coming to your site and this build your site’s popularity with important search engine, which means once again more traffic to your site.

Another benefit you have in directory submission is that you do not have to pay anything to the directory for listing you, which means you get free one-way link to your site. You can spread the word around on your business and that too using the global platform that the internet offers, through listings in important web directories. Doing this using traditional advertising and marketing methods will be quite expensive.

Search engine friendly means making your site more visible to search engines so that search engine spiders will find it and index it. This will in turn offer your site higher page ranking and more traffic will be directed to your site. The more the number of people who see your site the more you see business coming your way.

Building a search engine website involved host of activities. Here is a look into what these are :