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What is Black Hat SEO & Why it is not Safe

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Black Hat SEOThe SEO

SEO, as we all know, refers to Search Engine Optimization. SEO analyzes the individual web pages in such a way so that they are discovered and indexed by various search engines. The SEO makes sure that potential customers can locate your website easily. Without SEO, most of the people would never know that your site even exists.

The Black Hat and the Black Hat SEO

Black Hat refers to a hacker, who enters the OS (Operating System) without authorization. Black Hats exploit the system to provide access to other similar hackers, or broadcast malicious functions into the system.

Black Hat SEO comprises of techniques used to get higher search rankings, but in an unethical manner. These tactics are not considered to be fair by various search engines operator, optimizers or common visitors.

The tactics used by them include breaking search engines rules and guidelines, or unethically presenting the content in a different way to search engine spiders and users.

SEO operator policies

SEO operators, such as Google, Yahoo and MSN publish their policies and guidelines about the acceptable SEO techniques.

In general, if you don’t cross over these guidelines, you are not into Black Hat SEO.

The difficult part is that guidelines vary from one search engine to another.


Why Black Hat SEO is not safe?

As we discussed, Black Hat SEO works to get higher search ranking in an unfair way. Black Hat SEO involves illegal search engine technique, and focus only on earning more money without providing any true value to the visitors. It also misrepresents content to SE (Search Engines).

Black Hat SEO is through and through non-ethical. Any person with minimum ethics would not go for cheap and false tactics to rank high  in Search Ranking, which actually he does not deserve to be in.

Second disadvantage of using Black Hat SEO is that you would be reported by your competitors in no time. Black Hat SEO uses hidden text as one of their tactics, and to find hidden text is not difficult. Only two keys can do it all; Ctrl + A.

Another important reason as to why Black Hat SEO is not safe, because spamming forums etc does not go very long. It is not a regular link building process, and most of the links created such are deleted in no time.

Also, automated link exchange schemes don’t work, as Google has its own algorithm to reveal such schemes. Participating is such schemes also get into trouble of ‘bad neighbourhood’, where you would have no control on the links displayed on your own website. This might eventually lead to Penalization.

We see that Black Hat SEO might give you some short-term benefits; however, if you are really serious for your business, it won’t take you very far. People using unfair tactics don’t bother about quality or penalization; they just look for some short-term benefits.

Now it is up to you to decide, if you want to remain in business for long, with spotless image or not.

Best RSS Blog Feed Directories List

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Best 200 Social Bookmarking Sites List


Here is a list of 200 Social Bookmarking sites which you can use to submit your website and gain better rankings.

  • Allmyfavorites - Create an organized page for your bookmarks that you can share with friends and family, access from any computer.
  • Backflip – Check out the most popular links each day, set “The Daily Routine” as your homepage so you can visit your must stop sites each day with ease.
  • Barksbookmarks – is a website that combines social bookmarking, blogging, RSS, and non-hierarchical editorial control.
  • Bibsonomy - BibSonomy is run by the Knowledge Data Engineering Group of the University of Kassel, Germany. Its specifically designed for researchers, in sharing bookmarks and bibliographies.
  • Blinklist – Social bookmarking with slick interface and new ways for organizing tags.
  • Blinkpro – Dynamic folders, bookmark all links of a page plus all the usual features.
  • Blipoo - Meet Blipoo, a social bookmarking site for “cool” people sharing “cool” stories. It claims to help bloggers drive more traffic to their blog because they allow self promotion..
  • Blogbookmark – Designed specifically for Blog hunters, claims to have the hottest news, gossip, and blog chatter from around the web. I highly suggest that mainstream bloggers bookmark their entires here.
  • Blog-buzz – Similar to Digg, but for blog posts.
  • Blogmarks - Save your bookmarks, tag them with keywords for easy searching amongst your list, share with others.
  • Blogrush - The fastest and easiest way to drive traffic to your blog automatically. Not actually a social bookmark site but helps a lot in building traffic to your blog.
  • Bluedot - Tabbed user page showing a network of friends, bookmarks, and related tags. Allows you to import contacts from all the major mail services such as GMail and Yahoo.
  • Blurpalicious – Get Blurped! Not too different from other social bookmarks, but I love the tagline.
  • Bmaccess – Bookmark a site, add tags, when you look up a tag, you get the names and a little thumbnail image of the site along with it.
  • Bookkit – is an absolutely free web service designed to facilitate bookmark (favorites) management needs.
  • Bookmarkall – Organizer for bookmarks, calendar, diary and knowledge.
  • Bookmarktracker – Free online storage, management, synchronizing and RSS sharing of your bookmarks.
  • Bookmax – You can store your bookmarks and links to your favorite sites online and access them from wherever you are : basic Social Bookmarking.
  • Buddymarks – The online personal, group and social bookmarks manager.
  • Bukmark - Bukmark is a social bookmarking website.
  • Buzka – is a free and easy way to share your favorite web stuff. You can save and organize all your favorite web pages by creating Spots on any interest or topic.
  • Chipmark – Browse random “chipmarks”, share them, sort, filter, and get personal recommendations.
  • Citeulike - Social bookmarking for academic papers.
  • Claimid – Manage your online identity. Although this is not a normal social bookmarking site, users can bookmark sites which reference their identity and build backlinks in this fashion.
  • Clipclip - Like an online scrapbook, you clip out the part of the site you want, then share it with whomever you want, and discover new places to visit.
  • Clipmarks – Allows you to clip just the chosen bits of a webpage, save them to the main website, or even insert them into your own blog. Think of it as fancy block quoting.
  • Cloudytags - A unique word analyzer connects to your page, gets all the words and suggest you the real tags your site is showing to the world.
  • Complore – 10MB of file storage, public & private sharing, tag cloud, popular feeds and more.
  • Connectbean - A themed social bookmarking site for enterprise-scale business.
  • Connectedly – Import your bookmarks, batch edit them, check in on hot topics.
  • Connotea – A themed social bookmarking site specifically for researchers, clinicians and scientists.
  • Contentpop – It has the latest Web 2.0 features such as social bookmarking, blogging & RSS. It also uses the word POP in the title which means it must be good.
  • Corank – coRank is a site where you can share whatever you find interesting on the web with people who value your opinion.
  • Crowdfound – CrowdFound is essentially a social bookmarking website, but with a different vision in mind.
  • – Social Bookmarking, Tagging, Blogging & Notes. Mmmmmm, Notes.
  • – You add your bookmarks and access them from anywhere. Check out what others are saving and see where it takes you.
  • Digg - Synonymous with social bookmarking: you Digg a story, others Digg it, the more popular it gets the better chance it has of hitting the first page.
  • Digmypage - Build links, increase traffic, and make money. A fast growing new social bookmark site.
  • Diigo – Highlight portions of a page, write on it like you would a piece of paper, share with your group, and search all publicly saved pages.
  • Dzone – Fresh links for developers.
  • Easybm – Allows users to bookmark their frequently visited sites on their private page, allowing 1-click access to their favorite web sites.
  • Ecites - Organize your bookmarks by tags, add comments and notes, share publicly, subscribe to certain tags so you can be notified when a new site is added that may interest you.
  • Enroll - Social bookmarking system based in India.
  • Entrecard – Not actaually a social bookmark site but rather a great traffic tool for bloggers. Like blogrush but in my own opinion more effective.
  • Ez4u Social Bookmarking - Ez4u to Bookmark : “Ez4u to Organize Ez4u to Share with Others Ez4u to Remember”.
  • Fark – Social bookmarling community.
  • Favoor – Favoor is your personalized new start page. Collect your favorite internet addresses.
  • Feedmarker – A free, Web based RSS/ATOM aggregator and bookmarks manager.
  • Feedmelinks – All the usual social bookmarking goodies, but you can also add links via email.
  • Flipskipper – social bookmarking manager that allows users to pull concurrent searches from Yahoo!, Google News, and when surfing.
  • Folkd – Folkd is a social web-service about pages, news, audios, videos and blogs.
  • Frassle – Frassle helps you read and publish weblogs, track bookmarks, and find relevant content organized your way.
  • Freelink – provides free pages of links that you can access anywhere at anytime.
  • Freezilla – FreeZilla claims to be the first Web 2.0 freebies and promotions social networking site.
  • Friendsite – Get free storage and share your photos & videos, get your own url and customize your page, create free evites and invitations, add friends, message people, create discussion forums and groups, blog, share and store your bookmarks & much more…
  • Fropjack – is a social content website and owned by the ExactSeek company.
  • Fungow – Fungow was designed to help better organize and keep track of your bookmarks.
  • Furl – Not only can you do the standard bookmarking and sharing, you can save archived versions of a webpage and even export all your saved pages to a ZIP file.
  • Fuzzfizz – FuzzFizz is a brand new social bookmarking site, where users vote for the most interesting and important news stories.
  • Gather - Gather is a place to contribute articles and content, blog, tag and connect with people who share your passions. (Plus you can link out from the articles in this authority site).
  • Getboo – is yet another free online bookmarking service which allows you to store, edit and retrieve your bookmarks from anywhere online.
  • Givealink – Donate your bookmarks to this site to help them recommend sites and get a better understanding of how each person bookmarks.
  • Hanzoweb – Hanzoweb – Bookmark, tag & share knowledge online
  • Hyperlinkomatic – Hyperlinkomatic – bookmark list manager.
  • I89 - Export to several formats, see popular & recent bookmarks, ability to shorten URLs.
  • Icio - Danish Bookmarking engine.
  • Ideanotes German - Social notes manager. Easy integration of references to books, news and articles.
  • Ikeepbookmarks – Folders, search folder names and more.
  • Iloggo – Simple web based bookmarking tool that you can use f
  • Indiagram – Allows social bookmarking. Aim is to develop a community that shares information about websites on diverse topics.
  • Jigg – is a socializing community with the latest stories / news submitted by users and has a familiar name
  • Jots - Jots is a collaborative bookmarking system that allows you to Store, Share and Discover relevant links. Store your own links and choose whether to share them with the world, with a select group of people or just for yourself to use.
  • Jumptags – is a revolutionary Web 2.0 social bookmarking web service for collecting, storing, sharing and distributing web bookmarks, notes, RSS feeds, contacts, and much more. Based on AJAX and other next generation web development techniques.
  • Kinja – Kinja is a blog guide, collecting news and commentary from some of the best sites on the web.
  • Leze - German Internet Bookmarking Service.
  • Librarything – for books. Cataloging based on some 30+ libraries using the Z39.50 protocol.
  • Lifelogger – LifeLogger is a great way to keep things that matter to you alive and sparkling.” And worth considering in a bookmarking campaign.
  • Lilisto - Lilisto lets you store, manage and find your favorite links (or bookmarks) and removes the need to maintain them through your browser.
  • Limca Bookmarks - another new social bookmarking site.
  • Linkagogo – Favorites and Social Bookmarking Application, its unique dynamic toolbars automatically adapt themselves.
  • Linkatopia – Keep private, share, mark as friends only, edit bookmark dates.
  • Linkblog – Portuguese Social Bookmarking
  • Linkfilter – is just what the name implies, a link filter. All links are posted and moderated by users. Links can be ranked on several levels: clicks, votes, age, or a combination of all three called points.
  • Linkkarera - German Social Bookmarking site.
  • Linkroll – Links open in new window, subscribe to tags, browse by archives.
  • Linksnarf - Social link sharing with groups of friends.
  • Linkswarm – Our little collection of links has been prepared by vast forces of evil to allow you a little pleasure. We want to make it all worthwhile for you, so sign up. I
  • Listerlister – ListerLister is a social list building community where you can create, add to, and vote for both lists and the items added to them.
  • Loom Delymyth - Collaborative bookmarking application written in PHP.
  • Ma.gnolia – Discuss all the saved bookmarks in groups, see what the Featured Linker is all about, join discussions in the Hot Group.
  • Markaboo – MarkaBoo is tool for saving websites, files, and notes from your browser, email or mobile phone.
  • Marktd – Marktd is a reference & voting system that highlights marketing articles considered valuable by the marketing community.
  • Memfrag - MemFrag stores your favorites personal notes, making them globally accessible from any computer.
  • Memotoo – Lets users centralize and share your personal data.
  • Mister Wong – Bookmark and tag, search for tags that interest you, make buddies with people who have interesting saved sites.
  • Mixx – An up and coming bookmarking and social news sharing network which should rival Digg, Reddit and others, Mixx blends popular photos, videos and stories.
  • Mobleo – Allows you to easily add, organize, and share your mobile phone bookmarks with your friends using your desktop computer.
  • Multiply – Florida-based social network Multiply, which reports nearly 3 million users and $6 million in funding,opened its social bookmarking site recently and has done well. Definite authority.
  • Murl – My URLs is a free online bookmarks manager, think of it as a bookmarks community.
  • Mybookmarks - MyBookmarks is a free Internet service that allows you to keep your browser bookmarks and favorites online so you can access them from anywhere.
  • Myhq - Store your bookmarks in one central location. Fast, text-based, banner free
  • Mylinkvault – A free online bookmark manager. Other bookmark managers can be so clumsy to use – trying to rearrange your bookmarks can be slow and frustrating.
  • Myprogs - Social bookmarking for programs you use.
  • Mysitevote – MySiteVote is a community where you can vote your favorite site/s and view how popular a site is.
  • Myvmarks – An online bookmark and online favorites manager.
  • Myweb Yahoo – One button click adds your bookmarks to the search engine giants system, features duplicate detection to help you keep your bookmarks tidy.
  • Mywebdesktop – A collaboration and communication tool, designed to be as generic and easy to use as a telephone and email.
  • Netscape - A former contender in the browser wars, and the “mother” of Mozilla, it’s now a a social news aggregator with voting of stories similar to Digg.
  • Netvouz – Save your bookmarks in folders, tag them with keywords, share them with others or password protect them.
  • Networkmenus – Social Bookmarking within a web browser toolbar.
  • Newscloud – Provides community-based media distribution services and solutions along with BitTorrent hosting and consulting for individuals and organizations of all sizes.
  • Newsvine – Users can write articles on current news events, save links to external content; vote, comment and chat on article pages created by both users and by journalists.
  • Newsweight – NewsWeight is a democratic news, information, and entertainment resource.
  • Nextaris – Folders, tags, clippings; store up to 100MB for free.
  • Oyax - A fast and quick social categorized bookmarking service with groups.
  • Philoi – Person-to-person link sharing community. Save bookmarks and share links with your friends.
  • Plugim – PlugIM is a user driven internet marketing community. Submit content, share articles, comment on projects and promote your favorites to the front page. If its internet marketing related, plug it on PlugIM.
  • Propeller – One of the most active and professional bookmarking site today.
  • Quikieclick - QuickieClick is a second generation social bookmarking website with a visual twist.
  • Rawsugar – Can cluster your tags for you based on recommendations by other users.
  • Reader2 – Share the list of books you read or recommend, find new books by tags/authors. Multilanguage.
  • Reddit – You vote up or down on a story making it move around on the home page.
  • Searchles – Owned by the DumbFind search engine, in my opinion Searchles is a much overlooked bookmarking tool and loved by Google, Yahoo and the other major search engines with its passing of link juice and high rankings for terms within search results themselves.
  • Segnalo - Italian Social bookmarking site.
  • Shadows – Share your already existing bookmarks, discuss and rate sites and see what you can find.
  • Shoutwire – Similar to Digg, except instead of “Digging a story”, you “shout it”. Still a way to vote on unique Internet news stories.
  • Simpy – This social bookmarker does all the usual plus detects links that have changed, and distributes your bookmarks via your blog’s RSS if you like.
  • Sitebar - A solution for people who use multiple browsers or computers and want to have their bookmarks available from anywhere without need to synchronize them
  • Sitejot – Free online bookmark manager. Like every other social bookmarking site, it allows users to manage all of their bookmarks online in one convenient place.
  • Sitestagger – is a bookmark/favorite organizer. You can bookmark websites you find on the internet via a simple button/favlet/bookmarklet that you can add to your browser link bar.
  • Sk-rt – is a social media ranking platform of “pure goodness”, targeted towards women. Given the right story, Sk*rt can send A LOT of targeted traffic.
  • Slashdot – The godfather of social news, SlashDot bookmarks are still quite powerful .. keep in mind the site has a heavy slant towards Linux and Open Source issues.
  • SocialBookmarking – User and global tag cloud, blogs, social networking, avatars and more.
  • Socialdanger – SocialDanger is a Web 2.0 open source content management system
  • Socialogs A Digg - like Social Bookmarking Service.
  • Sphinn – Very popular search marketing oriented social news and discussion site run via the Pligg system.
  • Spotback – Spotback is a personalized rating system that recommends relevant content based on personal rating history using collaborative filtering and aggregated knowledge technologies..
  • Spotplex – What people most read today.
  • Spurl – You can upload your existing bookmarks to get started, add more for centralized access, check out hot lists and recommendations.
  • Startaid – I’ve noticed that StartAid bookmark pages rank highly in Google and other search engines. This basic bookmarking service allows users to describe, tag and categorize sites.
  • Stumbleupon – Lets you “channel surf” the Internet and review sites; it learns what you like and recommends more of the same.
  • Stylehive – The Stylehive is a collection of all the best products, brands, designers and stores discovered and tagged by the Hive community
  • Sync2it - Effortless social bookmarking, millions of hand-picked sites, real-time RSS feeds, public & private collections. Features automatic clustering technology.
  • Syncone – SyncOne is an Internet aggregator of bookmarking and browsing.
  • tagfacts Basic bookmarking and tagging, a social knowledge base.
  • Taggly – Store, share and tag your favorite links
  • Taghop -Taghop is a collaborative thoughtblog. A thoughtblog is a combination of some of the existing ideas behind blogs, with some ideas of its own. It is a web site, search engine, wiki, blogging system, social network and community site all rolled into one – o
  • Tagne – is user-submitted, community voted links and resources related to SEO, Blogging, RSS, Tagging, Internet Marketing and more.
  • Tagtooga – Says that this bookmarking engine can be used to discover great sites difficult to find in Google/Yahoo by browsing categories.
  • Tagza – A very young Social Book marking web site mostly being used by Indian and Pakistani web masters.
  • Tailrank – Tailrank finds the best content from thousands of blogs so you don’t have to!
  • Technorati- The best place to advertise your site. Technorati is the most realibale authority in sites’ ranking.
  • Tedigo – Personal and social bookmarking in Spanish and English made simple.
  • Thethingsiwant – Universal wishlist service with Social Bookmarking and RSS feeds.
  • Thinkpocket - Lets users pocket websites you find valuable. It is a web service that aims to help store, organize and share your favorite sites
  • Thoof – Add news stories you find interesting, anyone can “improve” the article by fixing the URL, editing the summary and more.
  • Totalpad - TotalPad is a new online news and article community where people are free to voice their opinions
  • Unalog – A basic social bookmarking site, but with the ability to look back at specific days and see what was going on.
  • Urlex – Inbox, group creation, directory, all of the usual features, plus being able to send your RSS feed to the site.
  • Uvouch – Another basic social bookmarking site, users can save their findings with one click, at one place and access it from anywhere.
  • Voteboat- VoteBoat is a user-controlled rating and voting site.
  • Votelists – VoteLists lets users create a list of rankable items. Other can add items, comment on them, rate them and more!
  • Vuju - Vuju allows user to submit/publish content which can be tagged and promoted.
  • Wazima – Coupons clipped by robots. Wazima scours the web and shows you the deals you are most interested in.
  • Web-feeds - Web Feeds is a social bookmark site with a difference, users moderate and decide which items make it to the home page
  • Wetogether – Social bookmarking site where people will have great opportunities to promote their own sites.
  • Wink - A social search engine where users can share results and answer questions. Users build profiles which can link out to bookmark pages or other web sites (hint hint).:
  • Wirefan – You can vote on links as well as add thumbnails for sites.
  • Wists – Visual bookmarks, wishlists, photoblogs.
  • Wurldbook – Share web references and rss feeds with others and more
  • Xilinus – Organize and manage bookmarks online.

Create a Good SEO Friendly Website

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Want to make a good quality website? Truth is, there is no short cut. Like many other things in life, learning to make a website to true excellence comes from the trial and error process. Read these tips, and get started right away.

  • Know your audience
    First and foremost, you as a webmaster need to know who your targeted visitors are. This is of course the most important first step anyone can make. With your targets, you can then move on to what your audiences want. Have content on what your audiences want to read. Remember, no matter how good your website is to you, it is pointless if no body else likes it. Play the popularity card.
  • Broken hyperlinks
    Just never have even a single broken hyperlink. Make sure all possible clicks lead to somewhere useful. A broken hyperlink will give your visitor an impression that the webmaster never updates his/her site. It destroys the mood of an eager visitor wishing to land their minds on a certain section only to find out that the hyperlink leads no where.
  • Security and privacy
    Something everyone ignores and some suffer the consequences. No one in the right mind will want their computers to be infected by Trojans, adware or spyware. If your site requires personal information from visitors, especially when it comes to credit card numbers, make sure the system is secured and nothing leaks to nowhere. Earn the trust of your guests.
  • Keep your layout interesting
    I don not fancy reading information on a site with grey background and size 6 text. I believe I am not alone. Reason number one, it is boring. Reason number two, it is boring. Want to guess what is reason number three? Keep the page colorful, but not too colorful. Make sure neither the text nor the background is an eyesore, not too bright or too dim. Text should also be in an appropriate size, not too small and not too big either. A good website should be pleasant to read. Graphics might help, but never overuse graphics. Not everyone is using a T1 connection out there.
  • Navigational Toolbar
    Have a navigational toolbar, preferably at the side where all the hyperlinks are displayed. It is easier to maneuver around your webpage with a toolbar, keeping track of where you have been and where to click on next. Make sure it satisfies a visitors needs allowing them to get around your website with minimum setbacks or fuss.
  • Spelling mistakes and grammatical errors
    Ensure that there are no spelling mistakes or grammatical inaccuracies. Keep your language simple, understandable and error free.
  • Promote your site
    Next thing to do is to bring in crowds. For a start, tell your friends and family about the site. Get them to support you in anyway possible. If you are lucky, they are going to introduce your site to others. Next, join a link exchange program. There are plenty of sites offering this scheme. Perhaps providing free items, like free downloads will increase the popularity of your site. Other ways includes writing blogs or e-books with lots of links connecting to your site. It works.

Follow these simple steps to get started in style. Time is of the essence, make your web page today!

What is Search Engine Optimization?


What do you do when you want to search for information online? Type keywords on a famous search engine (perhaps google, yahoo or msn), click the search button and click on a link on the first page of the search results. Imagine yourself as a website owner and you simply want to improve the traffic of your webpage. It will be ideal to have your URL appearing on the very first page of search results, of course depending on the relevant keywords typed. Heard it or not, Search engine optimization (SEO) is a set of manners meant to improving the ranking of a website in search engine listings. Simple terms, the higher the ranking, the more likely the website will appear in the first page of the search results, the more likely an internet user will click on the URL and hence traffic.

Search engines use a formula, algorithm (for computing) to influence how a site will rank in the results that internet users will see. A range of steps and techniques can be used to gain a high ranking for a particular site. The methods are broken down into two categories, namely White Hat SEO and Black Hat SEO The colours speak for themselves, basically, White hat SEO includes methods like building content and the quality of the site, more to the legal sense. Black hat SEO involves tricks such as spamdexing or even cloaking. Many would see black hat methods are an unwarranted, deceptive way to manipulate the rankings of ones site. Furthermore, they do not provide more quality content to site users. More often than not search engines condemn these illegal-like approaches. It all comes down to how concerned a webmaster is towards ethical values and principles.

For the record, search engine optimization did not come into existence until the year 1997, less than a decade after search engines are born. The early aggressive webmasters quickly took advantage, making efforts to earn good rankings for their websites. With the increase of SEO, there is a possibility of consequential destructive relationship between Search engines and SEOs, an annual conference named AIRWEB was created in 2005 to discuss bridging the web and diminish chances of damaging effects of aggressive web content providers. Some SEO techniques are seen as illegal whereby their clients websites are prohibited from search engines.

With a good traffic chained from good SEO, marketing online becomes crucial. Simply put it, more online traffic, more eyes will feast on the websites contents, a big smile on the webmasters face. For example, a website selling items can have a very good chance of earning customers with more traffic; simple probability theory can explain this. Even so, higher rankings do not guarantee more sales but many are more than willing to pay sky high prices for professional SEO companies just to improve their sites traffic.

In short, Search engine optimization (SEO) is used to improve rankings of websites so they can appear first before others.

Why SEO?
The Internet is a blind alley. The people surfing the internet do not know where the document they are looking for exists. So they turn to search engine for help.

Most of these people, will visit a site which comes up on the first page. If you are on the first page, its like the search engine saying, yeah this site is good.

How SEO?
Search Engine Optimization is a very big topic and involves Team effort in order to the a website better ranking. There are basically 2 types of SEO:

On Page SEO
Off Page SEO

On Page SEO Covers the following topics.
1. Keywords in the heading tags
2. Meta Keywords
3. Meta Description
4. Folder and File Names
5. Anchor Text
6. Percentage of Keyword to content

OFF Page SEO Covers the following topics.
1. One way Relevant Links
2. Authority Website Backlinks
3. Press Release
4. Article Submissions
5. Directory Submissions
6. Forum Signature Links
7. Buying PR3 ,PR4, PR5, PR6, PR7 Links

How Do SEO Firms Work?

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SEO firms are search engine optimizers that provide website owners with several useful services that can help improve their website’s page rank. Most of these firms perform copywriting, provide website analysis and advice, and initiate the groundwork to assume the number one slot in the search result. Most of these firms are legitimate and deliver what they claim to do in the first place. But just the same, there are those that promise great heights but can’t really keep any of them.

A SEO firm’s main job is to make sure that your website get a high position on every relevant search result set off. These firms do it by modifying your website contents, including its images, in order for it to become fully optimized for search engines. This can be done in several ways. First, SEO firms would use carry out several changes on your website. They can insert some links, put tags, and beef up your site with relevant contents that could help in the ranking.

Then they would also send out your site to web directories, both free and paid. They can also use blog sites and forums to promote your website as well. These are just examples of the optimization plan. The actual method depends upon the SEO firm that you chose. But generally, this method is termed as the link-building program. It is the process of increasing the number of websites that links directly to yours. Sending out links may be easy, although it can be a long and tedious job. It is the maintenance and tracking that makes the job a little complicated.

Some SEO firms integrate real-time website statistics and analysis to track their client’s performance on the major search engines. Being on the top of the list is not the end of the job. Grabbing the top spot is easy. How long you will stay there is the harder part. Search engine results are very volatile, as a lot of companies and websites are competing to become number one. Without proper continuance, your website will be deep under the ranks again.

One other method used is the website’s participation on Pay-Per-Click programs. This particular program enrolls the website on paid advertisements that are to appear on other related websites. Pay-Per-Click sponsors are supposed to pay just for the visits they receive from participating sites. Part of the payment goes to the website owner where the ads appeared on and another part to the search engine that distributed the ads.

Internet Marketing and Search Engine Optimization

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Without doubt, search engines have evolved to become the best website promoter there is in the vast Internet marketplace. Internet surfers who need to find something but does not have any particular website in mind turn to search engines for assistance. And so the websites that are best optimized for these search engines appear on the topmost list of the user’s search results. And consequently, the user will click on the first result the search produced, assuming that it is the most relevant of all against the others that are listed along with it.

It is a fact that every website needs traffic to be successful. While there are a lot of ways to generate both targeted and non-targeted traffic to a website, search engine optimization by far, is the most effective way to achieve it. A single website can be very expensive to maintain. From the increasing costs of domain names and hosting fees to web design costs, improvements, and maintenance, a website without much visitors won’t be able to support itself. And so it is bound to shut down in a year or so.

But in reality, the Internet poses to be a very good income potential. A lot of people, both the website savvy and otherwise, had come to realize the riches that the Internet can bring. Web experts soon started to research the different ways on how to effectively market over the Internet. And soon enough, search engine optimization is introduced.

Search engine optimization is also closely related to the pay-per-click advertising programs that are popular today. This is a method wherein websites advertise in other people’s sites through the help of major search engines in the likes of Yahoo and Google. Website owners from where the advertisement appeared on are paid depending upon the number of visitors that clicked the ads. And it also follows that the respective advertiser pays only for the directed traffic that the individual websites generate.

The main idea of search engine optimization is to help customers come across your site and for you to eventually close business with them. And because the Internet is always evolving, search engine optimization is now being used in conjunction with pay per click advertising.

The effectiveness of search engine optimization in Internet marketing is primarily due to the idea that consumers use search engines because they are interested, want to know more, or are actually willing to buy the product. And just like searching engines, pay-per-click advertising also uses this principle. As a rule, major search engines only puts ads on websites with related content. And with these principles said, every website owner should make search engine optimization one of their goals.

Should I use dashes or underscores to separate keywords in URLs?

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We recommend that you follow Google's advice and use dashes. However, Matt Cutts once mentioned that you shouldn't change the URL that includes underscores if the page performs well in search engines.

Traditionally, Google has considered the underscore as a true character rather than a separator. This is because some technical keywords contain the underscore character, like "mod_rewrite" or "_blank."

The keywords in a URL separated by dashes are seen by search engines as two words. For example, dash-underscore.html is seen as two words, "dash" and "underscore." In contrast, dash_underscore.html is seen as a single word, "dash_underscore." Notably, it's doubtful that many people will be searching for that phrase.

How many times can one keyword be used on a page?

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The most important thing to remember when writing and optimizing a text is to make it reader-friendly. People will spot unnaturally "matched" keyword phrases instantly, so there's no point in measuring optimization by the exact number of keywords alone. Notably, this factor is not as important as it was in the 1990s when keyword stuffing was an extremely popular tactic.

Today, many SEO experts still adhere to some reasonable rules and consider the optimum keyword density (the ratio of keywords to all words) on a given page to be 9-15%. Higher values could be considered spam (or keyword stuffing), and will likely do your site no good at all.

To calculate keyword density on a Web page, simply use the formula:

(Nkr / Tkn) * 100,

where Nkr is the number of times a keyword is used, and Tkn represents the total number of words in the analyzed text.

If you need to calculate the density of a keyword phrase, use the formula (Nkr * Nwp / Tkn) * 100, where Nwp is the number of words in the phrase.

For example, the density of the keyword "keywords" on this page is (10/378*100 or 2.64%). Likewise, the density for the phrase "search engines" is (2*2/378)*100 or 1.05%).

As an alternative to counting these manually, you can use the Web CEO Optimization feature. This tool calculates various keyword-related scores, such as density (or weight(, frequency, prominence, etc.

Keyword Optimization Questions & Tips

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Most of the questions were asked by novices, they are fundamental to developing an understanding of SEO. So, if you are already a seasoned SEO, this issue may contain well-known information for you. In that case, we hope that you'll remain patient and wait as we prepare our upcoming project on the results of our SEO tests.

Are keywords still valuable for optimization?

Keywords are the basis of any Web search. They help search engines define the relevance of a site to a search query. So, defining your topic niche, choosing the most appropriate keywords, and optimizing site pages for them is at least as important as ever before.

Should I use the same keywords on each page or vary them?

Try to define clearly the topic to which a page is dedicated and select the words according to that topic. You should be using two levels of keywords to optimize pages: a page-specific key phrase and a general semantic neighborhood. A phrase of two or three words should be used several times in different areas of the page as the main keywords for that page. However, all of your important pages should repeat the words that unite the context with an overall theme, thus creating that semantic neighborhood.

For instance, if you run an online store, every page may be dedicated to a separate product, and you should repeat its name. However, aside from the name alone, the page should also mention words that associate the product to the larger class of similar products and describe it in a more general fashion.